Girl Scouts ~ Marketing Genius!

Jan 10

Have you ever bought a box (or 5 boxes) of Girl Scout Cookies? Of course, we all have! Have you taken a moment to stop and think about how they’re marketed and sold? It’s an amazing example of networking at its lowest common denominator. Each Girl Scout must learn to utilize their network of contacts in order to sell as many cookies as possible. This means getting out of their comfort zones and pitching to adults since they are the ones with the money.

I found this article about the marketing genius of the Girl Scouts absolutely facinating.

Kristofor Behn

Having built, operated, bought and sold several startups in a variety of industries, Kristofor’s has become a small business subject matter expert. Kristofor is now utilizing his breadth of experience to connect MetroWest consumers and business owners through his MetroWest Living Magazine platform. Combining the power of print, digital and email touches, Kristofor assists MetroWest business owners in showcasing their products and services to residents and looks to MetroWest Living readers to support local MetroWest business owners. This results in a stronger, more resilient Metrowest community.

Beyond his MetroWest Living Magazine platform, Kristofor is an instrument rated private pilot, an Ironman distance triathlete and author of ‘Succession or Failure’ the small business owners guide to value creation, exit strategy planning and capital extraction.

https://www.linkedin.com/in/krbehn/

Girl Scouts ~ Marketing Genius!

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